Monday 30 April 2012

The Sundance Festival comes to London


The Sundance Festival comes to London "Storytellers broaden our minds: engage, provoke, inspire and ultimately, connect us." Robert Redford, President and founder.

The Sundance Festival came to London for the first time in its history. This non profit organisation, which was founded by the eminent actor and producer Robert Redford aged 74, got its name from the mountains in Utah called Sundance. It states its mission to "discover and develop independent artists and audiences around the globe."

I first heard about it coming to London on the radio. I listened to Robert Redford talking on the Simon Mayo show on Radio 5 Live. He said there was a push for cut backs in the arts in the USA. It ran from the 26th - 29th April at the O2 Arena. Although not championing British film, our economy in the arts could also do with a boost. The festival showed current American independent films to the UK market. Check out the four day festival at

www.sundance-london.co.uk
www.sundance.org

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